1. Content Series + Social Media Promotion + Email Drip Campaign
- Create a series of blog posts or articles on a relevant industry topic
- Promote each piece of content through social media channels, engaging with followers and encouraging shares
- Follow up with an email drip campaign that delivers the content directly to subscribers, along with additional resources and calls-to-action
2. Webinar + Follow-Up Survey + Personalised Email Offers
- Host a live webinar on a trending topic within your industry
- Send a follow-up survey to attendees to gather feedback and understand their interests
- Use the survey data to send personalised email offers and additional resources tailored to their needs
3. Interactive Quiz + Retargeting Ads + Case Study Download
- Develop an interactive quiz that addresses common pain points or interests of your target audience
- Use retargeting ads to reach quiz participants who did not complete the quiz or download the follow-up content
- Offer a detailed case study download in exchange for contact information, providing deeper insights and solutions.
4. Video Series + Social Media Ads + Landing Page
- Produce a multi-part video series that educates viewers on a specific topic.
- Promote the video series through targeted social media ads to reach a broader audience.
- Direct viewers to a dedicated landing page where they can sign up to receive the full video series and additional content.
5. E-Book + Influencer Collaboration + Email Nurture Sequence
- Create an in-depth e-book that provides valuable insights and solutions.
- Partner with industry influencers to promote the e-book to their followers.
- Implement an email nurture sequence that delivers the e-book and follows up with related content and offers.
6. Podcast + Show Notes + Exclusive Webinar Invite
- Launch a podcast series featuring interviews with industry experts.
- Provide detailed show notes and additional resources on your website.
- Invite podcast listeners to an exclusive webinar for deeper engagement and interaction.
7. Whitepaper + LinkedIn Ads + Personalised Outreach
- Develop a comprehensive whitepaper that addresses key industry challenges.
- Use LinkedIn ads to target professionals in your industry and drive downloads.
- Follow up with personalised outreach from your sales team to discuss the whitepaper and explore solutions.
8. Virtual Event + Networking Sessions + Post-Event Content Hub
- Host a virtual event with multiple sessions and speakers.
- Include networking sessions to facilitate connections between attendees.
- Create a post-event content hub where attendees can access recorded sessions, additional resources, and follow-up content.
9. Free Tool + In-App Messaging + Upgrade Offers
- Offer a free tool or software that provides immediate value to users.
- Use in-app messaging to guide users through the tool and highlight premium features.
- Send targeted upgrade offers based on user behaviour and engagement with the tool.
10. Customer Success Stories + Email Campaign + Social Proof
- Compile customer success stories and case studies showcasing the impact of your product or service.
- Share these stories through an email campaign to build credibility and trust.
- Leverage social proof by promoting the success stories on social media and including testimonials on your website.
Conclusion
These multi-touch demand generation campaigns leverage various channels and touchpoints to engage potential customers, build brand awareness, and nurture relationships. By integrating content, social media, email, and personalised outreach, businesses can create a cohesive and effective demand generation strategy that drives long-term growth and success.
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