1. Free Trial + Email Nurture Series
- Offer a 14-day free trial of your product/service
- Send a series of onboarding and educational emails during the trial
- Follow up with a personalised demo offer at the end
2. Webinar + Retargeting Ads + Follow-up Emails
- Host an educational webinar on a relevant topic
- Run retargeting ads to webinar registrants
- Send follow-up emails with additional resources and a consultation offer
3. Gated Content + Drip Campaign + Sales Outreach
- Create a valuable ebook or whitepaper behind an email form
- Enroll leads in a drip email campaign with related content
- Have sales reps reach out personally to highly engaged leads
4. Quiz + Personalized Results + Targeted Offers
- Create an interactive quiz relevant to your audience
- Provide personalized results and recommendations
- Follow up with targeted product/service offers based on quiz answers
5. Contest + Social Media Promotion + Email Nurturing
- Run a contest or giveaway to collect email addresses
- Promote heavily across social media channels
- Nurture new leads with an email welcome series
6. Free Tool + In-App Messaging + Upgrade Prompts
- Offer a free version of your tool/software
- Use in-app messaging to guide users and highlight premium features
- Send targeted upgrade prompts based on usage
7. Podcast + Show Notes + Email Opt-in
- Launch a podcast on topics relevant to your audience
- Create detailed show notes with additional resources
- Include email opt-in forms to access exclusive content
8. Virtual Event + Networking + Follow-up Campaign
- Host a virtual conference or networking event
- Facilitate attendee connections and engagement
- Follow up with personalized outreach and relevant offers
9. Assessment + Consultation + Case Studies
- Offer a free online assessment or audit
- Provide a complimentary consultation to review the results
- Share relevant case studies and success stories
10. Video Series + Social Retargeting + Email Nurture
- Create a multi-part video series on a key topic
- Run retargeting ads to viewers who don’t complete the series
- Nurture leads with emails containing additional video content
Conclusion
These multi-touch campaigns engage potential leads across multiple channels and touchpoints, increasing the chances of conversion. The key is to provide value at each stage while guiding leads towards your ultimate conversion goal.
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