Email Marketing can be a powerful ally in your digital marketing tool box. Businesses often miss out on developing effective, meaningful email marketing campaigns to drive enquires & awareness to existing contacts. Email campaigns can generate value to your digital marketing arsenal by engaging with your contacts when they have shown an interest in your product, service or brand.
We use Google analytics data and visitor tracking technologies to understand & optimise your customer’s journey.
Analytics data can help improve the effectiveness of digital campaigns and in turn, be used to optimise the visitor’s landing page experience to deliver more conversions.
Our landing pages are designed with both SEO and CRO in mind from the outset, this increases the chances to generate conversions.
We then continue to test Ads & landing pages performing A/B testing and multivariate testing to further enhance the possibility to increase conversions.
A/B testing is used to test different variations of web pages, adverts, email content, & even social posts. It can significantly increase online marketing results.
MVT testing uses similar core components of A/B testing but has a higher number of variations to test at any one time.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
