Marketing automation is a platform designed to save time and promote relevance by engaging with your users through automated communications when they have reached defined variables, such as visiting a page a set number of times.
Taking the example from above, marketing automation works best once a user had performed a set variable. So for example where you have product A and product B, a user may visit both pages a few times, so one would have an idea that there is arguably some interest from the user. Eventually what you may find is the user stops visiting the product A page and starts to only visit the product B page. This gives a good idea about interest product wise. Once they have visited the product B page a certain number of times the marketing automation platform could send out an email to highlight why product be is so useful and could even add a link to a landing page developed specifically for product B. The goal here is to send out an email when users are interested but not ready to buy, and then pre-empting the possibly of gaining a sale by providing relevant information and then using a landing page to facilitate a conversion “for more info” or a “phone call” to the business. And you don’t have to automate via only emails, SMS can also be a solution.
We use Google analytics data and visitor tracking technologies to understand & optimise your customer’s journey.
Analytics data can help improve the effectiveness of digital campaigns and in turn, be used to optimise the visitor’s landing page experience to deliver more conversions.
Our landing pages are designed with both SEO and CRO in mind from the outset, this increases the chances to generate conversions.
We then continue to test Ads & landing pages performing A/B testing and multivariate testing to further enhance the possibility to increase conversions.
A/B testing is used to test different variations of web pages, adverts, email content, & even social posts. It can significantly increase online marketing results.
MVT testing uses similar core components of A/B testing but has a higher number of variations to test at any one time.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
